San Francisco’s Japantown (also known as Nihonmachi) is one of the city’s most underrated neighborhoods. It also happens to be one of only three Japantowns left in the U.S.A., and the country’s largest and oldest, too.
This six-block district is compact and walkable, easy for a 2-4 hour visit, with historic and curious stops just right for travelers looking to go beyond the usual San Francisco highlights.
San Francisco Japantown is perfect for visitors (and residents) who want to discover something new, or get off the main tourist beat. Of course, for anyone who loves Japanese food and culture, this neighborhood delivers.
Parents, listen up: San Francisco Japantown is also great for kids, thanks to indoor malls, pedestrian-friendly areas, and casual places to eat.
Here’s your ultimate guide to visiting San Francisco Japantown!
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How to Visit San Francisco Japantown?
It’s really easy to explore Japantown’s small footprint on your own, and I often wander on my own, dropping by for ramen or to pick up ingredients for a recipe I want to try.
But in case you’d a little extra guidance and an intro to some history, this geo-tagged, self-guided audio tour shares tidbits of history and local neighborhood stories.
A few years ago, I took a food tour of Japantown with Edible Excursions, and it was phenomenal (and filling). It was a great way to learn where to go, what to try, and taste a little bit of everything.
Where Is San Francisco Japantown?
Japantown spans six compact blocks within easy reach of downtown, Pacific Heights, and other San Francisco neighborhoods.
It’s bordered by Fillmore Street, Sutter Street, Laguna Street, and Geary Boulevard, with Post Street running through the middle, and it’s pretty quiet day and night.
You’ll see from the map above that Japantown is centrally located, making it a great home base for exploring the many other amazing things to do in San Francisco.
Where to Shop in Japantown
Japantown shopping is part treasure hunt and part cultural immersion.
Some shops are tucked inside the Japan Center, while others spill out along Buchanan, Post, and the surrounding streets, rewarding anyone willing to wander. The neighborhood is refreshingly walkable (and mercifully flat, by San Francisco standards), making it easy to stroll.
Shopping in Japantown is a welcome respite from the same-old-same-old. One minute you’re admiring delicate tea sets and loose-leaf blends, the next you’re tempted by origami kits (great gifts for kids) and ingenious kitchen gadgets you didn’t know you needed.
Somewhere between the Japanese vending machines and the bento boxes, there’s a perfect, one-of-a-kind gift waiting to come home with you.
Japan Center
Normally, I wouldn’t suggest you spend time in a mall on your vacation, but in San Francisco’s Japantown, you must.
East Mall, West Mall, and the Kinokuniya Building form the Japan Center, and it’s the shopping spine of Japantown.
A little bit of an eyesore from the outside, pull open the door and these spaces are filled with specialty stores, snack shops, beauty supply outlets, restaurants, and places to sip tea and sake.
-Daiso
This Japanese discount variety store in the East Mall is like a dollar store, with most items priced at $1.50 to $2.50. Yes, inflation has even hit Daiso!
Pick up anything from shampoo and socks to hats and household goods. But a lot of fans head there for their selection of Japanese snacks such as Calbee potato chips, Pocky, Hi-Chew, Karamucho corn snacks, and drinks like Ramune (soda), and Hana Awaka sparkling sake.
–ChaTo
The small shop in the Kinokuniya Building is reminiscent of an art gallery, except that the permanent collection here made up of delicate teapots and cups.
But ChaTo is also a go-to in Japantown for high-quality loose-leaf teas from Shizuoka, Kagoshima, Uji and Fukuoka.
Bonus: The ladies who work there are as sweet as they are knowledgeable, and sometimes offer a brew for you to taste.
–Kinokuniya Bookstore
If you’re looking for Japanese gifts and books in the heart of San Francisco, here’s your treasure chest.
The two-level San Francisco Japantown institution is huge and has been in the Kinokuniya Building since 1969.
Browse the extensive collection of English and Japanese books, including cookbooks, art and coffee table books, graphic novels, magazines, greeting cards, keychains, and kitschy gadgets.
For anime enthusiasts, Kinokuniya has the best selection of manga (many in English) in the city, alongside plushies and pop-culture collectibles.
Paper Tree
On a pedestrianized part of Buchanan Street, this family-run shop is known for its origami paper. Every time I go in, I have the sudden urge to start folding paper cranes.
You can buy origami kits and practice on the plane ride home. I bought one for a friend’s son, and he was folding like a champ in no time.
Tip: Even if you aren’t in the market for gorgeous foldable paper, stop in to see their small but impressive origami gallery. The staff will tell you all about the artists. I guarantee you’ll be amazed at how they’ve turned a single piece of paper into a masterpiece.
SF76
Established over 45 years ago in Japantown, and known as Sanko before 2021, SF76 showcases elegant and streamlined gifts from Japan that will beautify any house, apartment, or even a yacht if you happen to have one, dahling.
Think simple, sleek wooden trays, classic Hasami porcelain plates and bowls, iron tea kettles, plump vases, kitchenware, and other objects that make every day at home feel like a special occasion.
Where to Eat in Japantown
It should come as no surprise that Japantown offers excellent Japanese food, from bento boxes, sushi, and ramen to street food like Takoyaki, made in front of you at Yama-Chan)
But this being San Francisco, food lines blur across neighborhoods, and there are other great culinary flavors to seek out here, too, especially if you want to mix up the flavor palate a little.
Walk around, and pick what suits your mood. It’s honestly hard to go wrong, but here are a few of my favorites.
Marufuku Ramen
For seriously good ramen in San Francisco Japantown, Marufuku is one of the best, specializing in Hakata-style Tonkotsu ramen, a Japanese classic known for its rich and savory pork broth and perfectly thin al dente noodles. They have a chicken and vegetarian version, too, which I find just as tasty.
Tip: Marufuku doesn’t take reservations and is popular, so plan to arrive early for lunch or dinner, or stop by to get on the waitlist, then duck into ChaTo and Kinokuniya Bookstore nearby.
Mochill Donuts
Mochill is a counter attached to Yama-Cha, and its flower-shaped mochi donuts are colorful, cute, and highly Instagrammable. Oh yeah, they’re really good too!
Made from rice and tapioca flour, they are chewier and lighter than traditional American donuts and so delicious. My husband is a Tim Horton’s loyalist, and even he loved them.
The mochi donuts come in myriad flavors, from chocolate and glazed classics to black sesame, matcha, berry berry, and fruity pebbles. My personal favorite: sugar and cinnamon. Simple yet scrumptious.
Copra
It isn’t Japanese, but Copra is a short stroll from Japan Center, and is one of my favorite restaurants in the city. Period. I love the tropical interior design, but it’s the colorful South Indian dishes that have made it a San Francisco hotspot.
Chef Srijith “Sri” Gopinathan, who was born in Kerala and raised in Tamil Nadu, India, opened the restaurant back in 2023. Prior to that, he earned two Michelin stars at Taj Campton Place. Oh yeah!
Copra is great for sharing, too, with many tasty and creative small plates on their starter menu.
Super Mira Market & Yasukochi Sweet Shop
It’s SO San Francisco that in a tiny Japantown grocery store, you’ll find a bakery tucked inside making one of the city’s most famous desserts: coffee crunch cake. It’s a light sponge cake with coffee buttercream and a crunchy toffee topping.
Called Yasukochi Sweet Stop (walk in, turn right), the bakery sells the cake by the slice until they run out. You can also order full cakes in advance for pickup. It’s always a crowd pleaser when I serve it at dinner parties.
The ‘OG’ coffee crunch cake was made at Blum’s, a once legendary San Francisco confectionery, restaurant, and bakery. But the family at Yasukochi has been making it now for more than 50 years, winning hearts and devotees like me.
Something else to note about Super Mira: it’s a super budget-friendly secret in Japantown, with affordable bento box and prepared foods. During lunch, they serve hot dishes such as chicken or pork over rice, curry plates, or udon for as low as $5.95.
Nari
For elegant Thai dining in Japantown, head to the Kabuki Hotel and Nari. It’s a standout for foodies in San Francisco, specializing in beautifully presented seafood, meat, and vegetable dishes with a California twist. They make inventive cocktails and mocktails too, and the service is excellent.
I guess that’s why they were awarded a Michelin Star in 2023. High five, Nari!
What to See & Do in San Francisco Japantown
Peace Plaza & Pagoda
If Japantown had a town square, the Peace Plaza would be it. It’s home to the neighborhood’s unmistakable five-story pagoda, a Buddhist stupa gifted by the Japanese city of Osaka to San Francisco in 1968. Arigatō, Osaka!
Japantown’s Peace Plaza is where people meet, rest their shopping bags, and gather in contemplation for special events, such as the famous Cherry Blossom Festival in April.
Heads up: The Peace Plaza is undergoing a major renovation, with completion expected in April 2026, just in time for Japantown’s Cherry Blossom Festival.
Kabuki Springs & Spa
Relax, reset, and get your Zen on at this longtime neighborhood gem (since 1968).
Kabuki Springs is known for its communal bathing, massage, skincare, and a variety of therapeutic Pan Asian body and western body treatments.
Check their schedule for male-female-co-ed soaking days and book waaayyyy ahead. It’s popular for a reason.
Cherry Blossom Festival
One of the largest cherry blossom festivals outside Japan is held in San Francisco Japantown over two weekends each April. (2026 dates are April 11–12 and April 18–19).
It’s a superb immersion into the community, and is especially great if you’re looking for something to do with kids in San Francisco. They’ll love the taiko drummers, kimono-clad dancers, and the food.
Beyond the Japantown festival, visitors can see cherry blossoms throughout the city, as there are more than 4,500 trees blooming from March through May. Check them out at the 128-year-old Japanese Tea Garden in Golden Gate Park.
Nihonmachi Street Fair
Held one weekend in August, this street fair celebrates Asian American, Native Hawaiian, and Pacific Islander communities with art, music, and food in the heart of San Francisco’s Japantown.
Where to Stay in San Francisco Japantown
Hotel Kabuki
This design-forward, Japanese-inspired hotel in the heart of Japantown has 225 rooms and suites, and it’s one of my favorites in the city (even if I’m not spending the night).
The lobby and bar are spectacular, radiating a lounge vibe, with a great menu of mocktails and cocktails.
The hotel’s highly-acclaimed Nari restaurant is great dining experience, too. Read more of my Cool San Francisco Hotel recommendations
You’ve got questions? We’ve got answers!
